With the continuous economic development, people's pursuit of healthy and high-quality life is increasingly growing, Yihai Kerry, based on its decades of technology, products, services and experience, strives to provide consumers with healthier products, better services and more diversified choices, practicing the outline of the Healthy China 2030 Plan.
From 2020 to 2030, the Group's R&D center plans to invest 100 million yuan to support scientific research and help the "Healthy China 2030" goal.
As one of the leading enterprises in the cereal and oil industry, We have always been committed to promoting industry changes and insisting on industrial innovation, devoting ourselves to scientific and technological innovation in the field of cereals and oils. We are constantly developing nutritious products, guiding the healthy consumption of the nation, and leading the healthy development of the industry. We strictly follow the relevant laws and regulations, including the Food Safety Law of the People's Republic of China, to ensure the nutrition, health and safety of our products. We focuse on "Launching diversified highquality products", "Enhancing the nutritional value of products", "Optimizing the dietary structure", and "Promoting green and organic products”. With the technology, products, services and experience we have accumulated over dozens of years, we are striving to provide consumers with healthier products, better service, and more diversified choices to serve the implementation of the "Healthy China 2030" plan.
Small packaged products
In 1991, we launched "Arawana" edible oil in small packages, which promoted a change in the national consumption pattern from bulk oil to small packages, resulting in a qualitative leap in the safety and quality of edible oil, which was a milestone in the development of China's grain and oil industry. We will gradually replicate our successful experience in the smallpackaging of edible oil to more areas, such as small-package rice and small-package flour, and will continue to provide consumers with safer, more nutritious, healthy and delicious products.
According to the Dietary Guidelines for Chinese Residents, adults should consume 250g-400g of cereals and potatoes per day, and 300g of rice ≈ 3 bowls of rice, which is just enough to satisfy the consumption of a meal for a cozy family of three, with just the right amount of nutrients and deliciousness. Therefore, in order to reasonably provide consumers with the right amount of products, we have developed a small capacity of 300g of fresh rice, which can be used for one meal for a family of three, and can be used up in one go after opening the can. The product is packaged in recyclable iron cans, which retains the quality of the product without affecting the environment.
Reducing product additives
We insists on providing consumers with natural, fresh and safe products, using food additives only when technically necessary and proven safe and reliable after risk assessment, and reducing their use in our food as much as possible to further contribute to consumer health, based on food safety and taste experience.
Owing to the characteristics of its products, none of Yihai Kerry's edible oil, rice, flour, noodles and mixed grain products in the consumer products channel currently use additives, such as preservatives and antioxidants. We also innovates and improves our food processing technologies to achieve the goal of reducing or eliminating additives by retaining natural, beneficial active substances in its food and enhancing the nutritional value of its products at the same time. For example, Yihai Kerry developed a green precision minimal processing process with independent intellectual property rights, which has a retention rate of vitamin E with antioxidant effect in vegetable oil of higher than 80%, and can still guarantee the quality of the edible oil without using additional antioxidants, such as TBHQ.
We have developed and marketed MLCT oil, which inhibits fat accumulation compared to ordinary edible oils, achieves the goal of "not getting fat when eating oil", and obtains six national invention patents, such as "Preventing Obese Fatty Liver". It meets the needs of healthy consumers
Based on the nutritional intake requirements of cereals and potatoes in the Chinese Dietary Guidelines 2016, we have developed and launched the scientific staple formula product--rice: whole grains & mixed beans: potatoes ≈ 6:4:1, to meet the needs of the human body for a balanced diet conveniently.
We have developed and launched a series of vegetable meat products such as shredded meat, sliced meat, and diced meat, which are processed with high quality non-genetically modified soy protein as the primary raw material and have advantageous features such as low-fat, low-calorie, low-carbon emission, and low pollution compared with traditional meat, which can meet the needs of both vegetarians and religious consumers.
R&D of "triple reduction" products – sodium-,sugar- and fat-reduction products
Healthy food for special groups
Infants and young children
We have successfully developed high-quality breast milk fat substitutes that meet the needs of infant growth and independently developed structured lipid OPO to ensure that the lipid structure in infant formula powder is close to that in breast milk. In addition,we have participated in the formulation of OPO national standards and is one of the main drafting units.
In response to the special needs of the elderly, we have developed a variety of nutritious meal plans, and has designed nearly 100 healthy recipes for nursing home nutrition meal programs.
Primary and secondary school students
We has taken the lead in the industry in using high-quality rice bran oil to cook delicious meals for children, and create a nutritious meal upgrade plan, including rice with rice bran oil suitable for primary and secondary school students, and milk with high-protein content, such as Pao Pao milk.
We selected imported raw materials to blend sunflower and flaxseed edible blended oil, in which the content of α-linolenic acid is as high as 55,000 ppm, and the content of linoleic acid is as high as 44%, making them a good choice for household cooking.
Developing organic products
We strives to convey the concept of health to consumers by providing them with various organic oils and fats, organic rice and other organic products.
Avoiding fertilizer use
Excessive use of fertilizers is the main reason for the serious excessive nitrite in food and drinking water, and excessive heavy metals, such as chromium, lead and arsenic, which directly harm human health. Therefore, we pay attention to the impact caused by chemical fertilizers in terms of soil environment, water pollution, and residual components of animals and plants, and realize the importance of reducing. the use of chemical fertilizers to protect the environmental,ecology and human health. Since our production process does not involve the use of chemical fertilizers, we work with raw material growers and farmers to optimize the use of chemical fertilizers in the process of growing and processing raw materials.
We has carried out a series of activities such as public welfare courses, science lectures and knowledge promotion to popularize basic knowledge related to nutrition and health for the public and create a good social atmosphere of cherishing quality food and conservation.
"Cherishing and conserving food, starting with me" activities
During the National Science Day, to carry out the important instructions of the General Secretary on practicing conservation and reducing waste, the Arawana Nutrition and Health Experience Center carried out various activities on the theme "Cherishing and Conserving Food, Starting with Me" in Shanghai, Shenzhen and Zhangjiakou. Activities such as opening factories for consumers to visit, arranging lectures, and “finish your dish” activities were held to intuitively guide consumers to understand the hard work of producing food, establish correct consumption concepts, and create a good social atmosphere of food cherishing and conservation.
In addition, with the support of the Shanghai Municipal Education Commission and the Shanghai Municipal Food and Material Reserve Bureau, we added our self-designed food care and conservation curriculum, "Guarding the Heart to Cherish Food, Leaving No Grain Behind", to the Shanghai Summer School curriculum to promote food cherishing and conservation.
Building an online science public platform
We registered "Wilmar Science knowledge for the public" WeChat official account to spread scientific knowledge of a healthy diet. It has published more than 100 original scientific articles covering rice, noodles, oil, and other food science fields, which have been repeatedly reposted, shared and quoted on various platforms, with wide dissemination and great influence. The " Wilmar Science House" has gradually become a library of original scientific knowledge on cereals and oils, and has achieved good dissemination in the form of new media articles, helping to improve the scientific literacy of consumers.