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Rice Business Unit

   

Committed to the technological innovation of traditional industries, Yihai Kerry established the Rice Industry Division in 2006 in light of the situation of low level of rice processing, short industrial chain and low comprehensive utilization ratio of by-products in our country, with a mission to fully improve domestic rice processing level. It has successively set up the production bases integrated with rice purchase, storage and processing in the quality rice producing areas of Harbin, Baicheng, Jilin, Panjin, Nanchang, Guigang and Mishan, etc., and set up 29 ecological planting bases in Wuchang, Jiamusi, Jilin, Baicheng, Panjin, Lu’an, Yancheng and Poyang. Simultaneously with the continuous expansion of the production scale, it sticks to the road of industry innovative development and has pioneered the world’s leading rice circular economy pattern.

The Rice Industry Division has so far launched quality rice brands like “Arawana”“Xiang Na Lan”“Wonder Farm”,“Gold Ingots” “Neptune” and “Golden Carp” successfully, with the annual sales of finished rice exceeding 2 million ton.

 

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